Hello loyal customers and fans,
I welcome you to my personal news ticker. As mentioned at the beginning, I would like to inform you about my ideas, innovations and current developments and to give you an insight into the inner workings of airbrush4you.
At the beginning, however, I would like to start with a brief review.
I started doing airbrush in 1992 and have seen many ups and downs of the scene since then. Starting with painting on order, my own training concept, a stationary trade in the small town of Schweinfurt, I have developed into an online retailer for airbrush needs. As the host of a total of 5 airbrush fairs, I have always been loyal to the scene and I am still associated with it.
But the last few years have been an enormous ups and downs for me. The increasing dynamics, the price war, the shrinking of the markets (including Amazon & Ebay, internationalization etc.) have robbed me of my enthusiasm at times. Despite the external influences, I see airbrush4you as the specialist dealer on the market. My competent staff, individual advice and daily shipping is the identity of the company. The change in the markets, as well as the chance of survival as a "small online trade" was threatened!
But a retreat was out of the question for me because I am too attached to the scene and the art of airbrushing. Airbrushing is still a niche market and I didn't want to get involved in a rigorous price war. Outsource products to ship cost-effectively? - Not with me!
However, it was not possible to continue as before. Inefficient workflows, faulty deliveries to customers caused by themselves, and the rising price war and cost increases on all sides led to a rethinking of the business strategy.
But how can you take a step forward without revealing your airbrush identity? - For this I sat down with my son Sebastian at the end of 2018 to make my company fit for the future. As a management consultant, he sees the business world differently than an artist. But what we have in common is the view of the customers. It turned out to be a great combination: passion, passion & the view of the company as a whole.
After an intensive phase of the market analysis, we decided to think bigger. As a result, we turned every stone over in 2019.
A brief overview:
- New ERP system & shop design
- New internal work processes and work tasks
- Training of our new employee Verena
- Range adjustment of the existing airbrush range
s it is difficult to remain on the market as a pure airbrush niche dealer, we have expanded our range considerably. Our expertise is art, so why don't our know-how open up to other art styles? We have thus expanded our range and can call ourselves THE ART MARKET in the Schweinfurt region + 150km. We want to be stronger in the region in the future and have therefore changed our company name from "airbrush4you" to "Herterich - Airbrush & Künstlerbedarf". This has a significant impact on regional acceptance. But don't worry: airbrush4you is and remains our DNA.
Our know-how in terms of art supplies and online shopping has given us the idea of creating a "partner shop urban-toolbox". The product selection will consistently differ from airbrush4you. The target is customers from different art styles, especially urban art. This is the new project from Sebastian. The advantage, I can take care of my passion airbrush & my online shop in the future.
The aim is also to put the forum on a solid footing. Unfortunately, I also neglected this last year. After the investment in the new GDPR and an installed slide show, I currently have none of those who support me with the technical administration. Here, too, I want to breathe new life into the forum with the right partner.
The new year will bring many new projects. I look forward to it.